FROM:  Bill Bisset, REALTOR®



Gilbert, AZ - Selling your home successfully is like tuning in your favorite radio station;

you have to be precise.  One false ‘twist of the dial’ can cost thousands of dollars in lost

profits and months of wasted time when you sell your home - or cause it not to sell at all.

That’s the opinion of Bill Bisset, a licensed Realtor® specializing in the sale of residential

property and publisher of a new, free report “17 Costly Mistakes Home Sellers (And Real

Estate Agents) Make - And How To Avoid Them.”


“The best protection you have against losing potentially thousands of dollars in profits

when you sell your home is not arbitrarily placing your trust in the advice and counsel of

a real estate broker who earns their commissions only when a house changes hands,” says

Bill Bisset.  “You must take responsibility for your own financial well-being, and take it

seriously.  You must personally take the time to understand how the real estate market

works - or risk losing a bundle.”


Among the most common profit-draining mistakes Bill Bisset outlines in his new report:

*      Failure to plan the timing of your sale.  Timing the sale of your home is so critical,

Bill says.  “If brokers spoke frankly, most would tell you too many people sell their homes

for too little money because they sell at the wrong time or are in too much of a hurry. 

A few months one-way or the other can mean a difference of thousands of dollars in the

price of a house.”

*      Preparing your house as though selling to yourself.  Repainting the bedroom

your favorite color, adding the final touches to a do-it-yourself construction project, or

putting up your favorite wallpaper may make you feel satisfied, but it usually does little

for the person who counts, the buyer, warns Bill. Over personalizing a home can actually

make it more difficult for a buyer to visualize it as his or her own home.

*      Failure to have a contingency plan when planning to sell your home and buy

another.  No matter how carefully you time things, you may not perfectly dovetail the

sale of one house with the purchase of another.  “The stress and time pressure of a dual

transaction is incredible,” notes Bill Bisset.  “If you sell first, you’ll be under pressure to

find another home quickly and you’re likely to overpay in your anxiousness.  On the other

hand, if you buy first you will be pressured to make a quick sale on your old house and

often accept a lower than optimum price.  You need to plan for both of these contingencies

in advance to minimize the financial down sides.”

*      Accepting a long-term listing agreement without an escape clause for

non-performance.  A listing agreement is a contract and the terms are binding on both

broker and client.  Bill advises home sellers to never accept a long term listing agreement

without a clause allowing unilateral withdrawal for lack of performance.  “There is a lot more

to selling a home than just putting a sign on the lawn, an ad in the paper, holding an open

house and waiting for buyers to come,” says Bill Bisset.  “Unfortunately, that’s the norm in

the industry, not the exception.  And if your broker is not producing results, you should have

every right to withdraw from the agreement and find another broker who will.”


To receive a FREE COPY of “17 Costly Mistakes Home Sellers (And Real Estate Agents) Make

And How To Avoid Them.” call residential specialist Bill Bisset at 480-528-4340 and your free

copy will be mailed immediately.  Don't want to speak with a Realtor at this time?  No worries!

Feel free to email your request to and ask for the

17 Costly Mistakes Home Sellers Make.